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Preparing for the 2.0 World: How Enterprises Need to Think About Emergent Social Technologies by Sun Microsystems, Inc.

April 16, 2009 - (Free Research) Social technologies, commonly called Web 2.0, were originally used to describe consumer technologies that enable groups to organize and share information and media. But enterprises quickly caught on to the value of these easy-to-use tools for capturing and sharing ad hoc information that may otherwise not be documented.

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B2B Lead Gen: Marketing ROI Performance & Evaluation Study by Citrix Online

December 01, 2008 - (Free Research) MarketingProfs recently conducted an in-depth study on perceptions, behaviors and lead generation performance. Download the MarketingProfs Report to read the study's full findings and to learn how you can effectively calculate and leverage lead generation ROI within your own organization.

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9 Management Practices for Exceptional Webinars by Citrix Online

August 19, 2009 - (Free Research) This new white paper examines Webinar effectiveness at driving lead generation and outlines 9 best practices for using Webinars in a cohesive lead-generation campaign.

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How to Market and Sell Services with Webinars by Citrix Online

June 01, 2009 - (Free Research) This new Quantum Leap Marketing white paper explores how to successfully market and sell services with Webinars so that you get maximum mileage out of your marketing budget.

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Roadmap to UC Projects that Reap Rewards by SearchUnifiedCommunications.com E-Books

November 09, 2009 - (Free Research) This e-book provides a roadmap for building a unified communications business case and offers practical strategies for implementing short-term projects with long-term payback, establishing metrics for ROI evaluation, and setting the stage for adoption of richer collaboration capabilities in the future.

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Successfully Integrating Collaboration into the Workplace by Orange Business Services

July 20, 2009 - (Free Research) Collaboration is one of the hottest topics in the workplace today as market and technology trends drive changes in how employees work together. This paper looks at those trends and suggests ways for information technology (IT) organizations to enable and support the changes that are affecting the way their employees work. Read on to learn more.

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Web 2.0 at Work by Patriot Technologies, Inc.

April 01, 2009 - (Free Research) When offered a list of Web 2.0 types of site, only 17% of global IT managers in large companies identified correctly that all of them would come under the banner of Web 2.0. Learn more about Web 2.0 in this report.

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